Two triathletes with a vision

NIGHTCLUBS SUCK, OR "NC❌"
AS THE DAY ONES KNOW IT, IS BUILT 
FOR THOSE WHO ENDURE.

What began as a shared mantra between friends found its footing in a bike shop when Ty, training for his first triathlon, met Clayton.

Their conversation quickly shifted from gear ratios to the relentless mindset required to sustain the endurance athlete's lifestyle.

For years, it was just a saying.
In April 2025, it became a mission.

Ty and Clay were tired of the trade-off between technical performance and aesthetic design.

They refused to believe functionality meant style had to take a back seat, so they created
the gear they couldn't find—
apparel that matches the 24/7 commitment of the endurance community.

This isn’t a part-time pursuit. We know that a Saturday morning PR is earned on Friday night.

We don't live for the weekend to escape;

we live for the opportunity to grow,
hit faster splits, and go the distance.

Only some will understand this lifestyle,
and that is exactly the point.

Thank you for helping us build this community.

— Ty & Clay